PRIVACY POLICY

18. Our Commitment to Privacy

Bema Autosport BMW respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we may collect, use, disclose, retain, and protect personal information when you visit our Website or interact with Bema Autosport BMW.

19. Personal Information We May Collect

Depending on how you interact with us, we may collect:

Contact Information

• Name
• Address
• Telephone number
• Email address
• Preferred communication method

Vehicle Information

• Vehicle make and model
• Vehicle year
• Vehicle identification number
• Mileage
• Vehicle ownership information
• Trade-in information
• Vehicle preferences
• Service and maintenance information

Transaction Information

• Purchase or lease information
• Service history
• Parts information
• Warranty information
• Payment information
• Other information necessary to administer a transaction

Financing Information

When you request financing or leasing, information necessary to process and administer the application may be collected.

This may include information relating to identification, employment, income, financial circumstances, credit history, and other information required by the applicable financing provider.

20. Website and Technical Information

Depending on the technologies used on our Website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Date and time of access
• Pages visited
• Referring website
• General Website usage information
• Interactions with Website features

21. How We Collect Information

We may collect information directly from you when you:

• Submit an online inquiry;
• Request vehicle information;
• Request a quote;
• Request a test drive;
• Submit a financing or leasing request;
• Submit a trade-in request;
• Schedule a service appointment;
• Request parts or accessories;
• Contact us by telephone, email, text message, or other communication method;
• Visit our dealership;
• Purchase or lease a vehicle;
• Arrange financing;
• Have your vehicle serviced;
• Participate in a promotion, contest, or event; or
• Otherwise communicate with us.

We may also receive information from BMW Canada, BMW Group companies, financing providers, credit reporting agencies, service providers, business partners, or other parties where permitted by law.

22. How We Use Personal Information

We may use personal information to:

• Respond to inquiries;
• Provide requested information;
• Arrange test drives;
• Prepare quotations;
• Process purchases and leases;
• Process trade-ins;
• Arrange financing;
• Provide service and maintenance;
• Administer warranties;
• Process recalls;
• Provide customer support;
• Process payments;
• Maintain business records;
• Improve our products and services;
• Manage our Website;
• Prevent fraud and unauthorized activity;
• Protect our customers, employees, property, and business;
• Meet legal and regulatory requirements; and
• Send marketing communications where permitted by law.

We may also use aggregated or anonymized information for analytical, reporting, operational, and business purposes.

23. Marketing Communications

Where permitted by applicable law, we may communicate with you about:

• New vehicles;
• Pre-owned vehicles;
• Promotions;
• Financing and leasing;
• Service;
• Parts;
• Events;
• Offers;
• Product updates; and
• Other dealership-related information.

Where required, we will obtain appropriate consent before sending commercial electronic messages.

You may unsubscribe from marketing communications at any time by following the instructions contained in the communication or contacting us directly.

You may continue to receive non-marketing communications necessary to administer an existing transaction or relationship, including service appointments, recalls, warranties, invoices, vehicle transactions, or safety-related communications.

24. Cookies and Similar Technologies

Our Website may use cookies, pixels, web beacons, analytics tools, or similar technologies.

These technologies may be used to:

• Operate the Website;
• Remember preferences;
• Understand Website usage;
• Improve Website functionality;
• Measure advertising effectiveness; and
• Support relevant advertising.

The technologies used on our Website may change over time.

You may be able to control or restrict cookies through your browser or through cookie-management tools made available on the Website.

Disabling cookies may affect certain Website functionality.

25. Third-Party Service Providers

We may use third-party service providers to assist in operating our business and providing products and services.

These may include providers involved in:

• Website hosting;
• Website development;
• Analytics;
• Digital advertising;
• Customer relationship management;
• Email and communications;
• Appointment scheduling;
• Financing and credit processing;
• Payment processing;
• Vehicle inventory systems;
• IT services;
• Cybersecurity;
• Customer surveys;
• Marketing;
• Service and parts systems; and
• Data storage and backup.

Where appropriate, we take reasonable steps to require service providers to protect personal information and use it only for authorized purposes.

26. BMW Canada and BMW Group Companies

Bema Autosport BMW may interact with BMW Canada Inc., BMW Financial Services Canada, BMW AG, and other BMW Group companies in connection with vehicles, financing, leasing, warranty, service, recalls, customer support, and BMW-related products and services.

Information may be shared where necessary to provide or administer those products and services.

If you separately use BMW ConnectedDrive, My BMW, BMW Financial Services, or another BMW service, the applicable BMW privacy policy and terms may also apply.

Bema Autosport BMW is a separate legal entity from BMW Canada Inc. and BMW AG.

27. Disclosure Required by Law

We may collect, use, or disclose personal information where permitted or required by applicable law.

This may include disclosure to:

• Law enforcement;
• Courts;
• Government agencies;
• Regulatory authorities;
• Legal advisors;
• Insurance providers;
• Credit reporting agencies; or
• Other parties where legally required or permitted.

We may also disclose information where reasonably necessary to protect our legal rights, property, customers, employees, or business.

28. Business Transactions

If Bema Autosport BMW is involved in a sale, merger, acquisition, financing, reorganization, transfer of assets, or similar corporate transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law.

29. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, to comply with legal and regulatory obligations, to resolve disputes, and to enforce agreements.

When information is no longer required, we take reasonable steps to securely dispose of, delete, or anonymize it, subject to applicable requirements.

30. Information Processed Outside Saskatchewan or Canada

Some service providers, technology providers, BMW Group companies, or other business partners may store or process information outside Saskatchewan or Canada.

Where information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is stored or processed.

31. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, loss, theft, or alteration.

However, no electronic transmission or storage system can guarantee complete security.

Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee that information transmitted electronically or stored electronically will never be accessed, disclosed, altered, lost, or destroyed as a result of circumstances beyond our reasonable control.

32. Accuracy of Personal Information

We take reasonable steps to maintain personal information that is accurate and current for the purposes for which it is used.

You may contact us to request correction or updating of your personal information.

We may require reasonable information to verify your identity before processing an access or correction request.

33. Your Privacy Rights

Subject to applicable law and applicable exceptions, you may have the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Ask questions about our privacy practices; and
• Withdraw consent where applicable.

Some requests may be subject to legal restrictions, verification requirements, reasonable administrative requirements, or other applicable exceptions.

34. Children’s Privacy

Our Website is not directed toward children.

We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.

35. Third-Party Privacy Policies

Our Website may contain links to third-party websites.

Bema Autosport BMW does not control the privacy practices of third-party websites.

When you leave our Website, the privacy policy and terms of the third party will apply.

We encourage you to review third-party privacy policies before providing personal information.

GENERAL PROVISIONS

36. Privacy Policy and Terms Updates

Bema Autosport BMW may update this Privacy Policy and these Terms from time to time to reflect changes in our business, technology, privacy practices, legal requirements, BMW requirements, or Website functionality.

The “Last Updated” date will be changed whenever material updates are made.

We encourage you to review this page periodically.

37. Contact Bema Autosport BMW

If you have questions about these Terms, this Privacy Policy, or the handling of your personal information, please contact us.

Bema Autosport BMW
Saskatoon, Saskatchewan, Canada

Website: www.bemaautosport.com

Privacy Contact: [Gary Huang – gary@bemaautosport.com]

Telephone: (306) 955-0900

Mailing Address: 607 Brand Court, Saskatoon, SK, S7J 5L3

DOCUMENT INFORMATION

Business: Bema Autosport BMW
Website: www.bemaautosport.com
Jurisdiction: Saskatchewan, Canada
Last Updated: September 1, 2026