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BMW 7 Degree Rule

 

WHEN TO CHANGE TO BMW APPROVED COLD WEATHER TIRES.

When the temperature drops to 7 °C, it’s crucial to have your BMW equipped with BMW Approved Cold Weather Tires.

 

As a rule of thumb, cold weather tires should be installed on your vehicle well before experiencing the first signs of winter weather.

 

Unlike summer or all-season tires, which will harden and lose their grip, BMW Approved Cold Weather Tires remain flexible at lower temperatures, thereby maximizing contact with the road’s surface throughout the entire season.

 

Switch to BMW Approved Cold Weather Tires at 7 °C, and drive assured knowing you’ll be ready to brave the first snowfall with complete confidence. Visit bmw.ca/tires to learn more about BMW Approved Cold Weather Tires.

 

 

BENEFITS OF BMW APPROVED COLD  WEATHER WHEEL PACKAGES:

NOT YOUR AVERAGE WHEEL & TIRE

 

Specially Engineered & Precision Crafted
To perfectly match your BMW’s exact safety and design specifications.

Deep Sipes
An abundance of these tiny slits enhances traction on slippery surfaces compared to all-season or summer tires.

Specially Designed Blocks
Sharper edges and closer spacing allow these “cells” to enhance grip on snow and ice.

Light Alloy Wheels
Provide high thermal conductivity for optimized brake ventilation and performance.

Narrow Grooves
To trap snow in channels and ensure it doesn’t accumulate on the tire’s surface.

1    SAFE
BMW Approved Cold Weather Tires are made from unique rubber compounds that stay flexible in cold temperatures and help improve braking distances in winter conditions. Plus, their aggressive tread pattern maximizes contact with the road to increase traction on snow and ice.
2    TESTED

Each and every BMW Approved Cold Weather Tire goes through a rigorous testing process and is calibrated to ensure that you can enjoy an optimal driving experience regardless of conditions.
3    STABLE
Ideal for dynamic driving styles, all BMW Approved Cold Weather Tires have been designed to provide optimal stability when cornering and driving at high speeds.
4    ECONOMICAL
All BMW Approved Cold Weather Tires are designed with optimum rolling resistance to reduce energy and fuel consumption for ongoing optimization toward current C02 emission standards.
5    TAILOR-MADE
Your BMW, your style. Choose from a variety of options to find the wheels and tires best suited to your BMW’s looks. BMW Star Approved Tires are developed in  cooperation with the following premium tire manufacturers for maximum ride comfort and performance.

BOOK ONLINE AND RECEIVE 10% OFF A TIRE SWAP UNTIL OCT. 1

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